Selling products online comes with a set of benefits which is beyond doubt. At the same time, there is no second thought that a merchant's own online store takes a little time to get sufficient reach and traffic at the beginning. Now, it is slightly problematic if the online store does not bring enough profit from the beginning as the merchants invest quite a good amount in it. This is why selling on online marketplace websites is essential from the very beginning. See the top 5 online marketplace websites where your presence can make a big difference in your revenue:

What Are The Best Online Marketplace Websites For Sellers?

An online store smoothens the journey for a merchant to step on a marketplace website, so the merchants attempt to be on maximum marketplaces only to enhance their profit percentage. Here are the top 5 sites:

1. Amazon.in

Amazon.in obviously holds the first position as it is one of the most preferable and profitable marketplace websites in India for sellers. Merchants can sell from

• Clothing items to shoes
• Fashion accessories to books
• Beauty products to home décor items
• Electronics to kitchen-dining items
• Baby products to pet supplies
• Software to health essentials
• Sports items to toys
• Automotives to groceries

Amazon is like a shopping mall: Merchants can sell almost whatever they are dealing in. According to December 2023 reports, Amazon has 14 lakh registered sellers, of whom 3 lakhs joined in 2023.

Sounds good? Want to start selling here? If so, read Amazon seller guide as well and start selling on it.

2. Flipkart

Flipkart caters to all categories like Amazon, and it crossed 1.4 million registered merchants in September 2023, (right before 2023's festive season). In last year's The Big Billion Day Sale, Flipkart recorded 91 million customer visits daily. So, there is no second thought that Indians prefer to shop from Flipkart and merchants indeed have a possibility of remarkable growth here.

If you are looking for a quick guide to start selling on Flipkart, check Flipkart Seller Guide.

3. Myntra

Myntra is a specialized marketplace for fashion and lifestyle products. Over the years, it has created its unique identity among buyers because of its classy products. The young generation has an intense love for Myntra products because they are trendy, fashionable, and Insta-worthy. Not only that, it is like a one-stop destination for men, women (of all ages), and kids for all their fashion needs. The available items on Myntra include:

• 1. Clothing and footwear
• 2. Sportswear
• 3. Smartwears and fitness gadgets
• 4. Accessories (bags, belts, watches, glasses, jewelry)
• 5. Beauty and makeup items
• 6. Grooming items
• 7. Toys and games
• 8. Home and kitchen essentials
• 9. Home décor items

Over 500 topmost brands are available on Myntra with 5 lakh+ products and recorded 60 million monthly active users during the festive sales of last year.

4. Snapdeal

Snapdeal also falls in the same model as Amazon and Flipkart and a wide range of products are available on the site. 5 years back, Snapdeal has already crossed 5 lakh registered sellers and it is growing even more now.

During the festive season of 2024, Snapdeal has witnessed 1.8x order growth which shows how popular this platform is among the buyers.

5. Meesho

Even though Meesho started a few years after the previous 4 marketplaces, users have embraced it due to its competitive pricing and product range. Just like Amazon, Flipkart, and Snapdeal, sellers can sell fashion, beauty, utility, lifestyle products, electronics, home and kitchen products. As per the report of ET, Meesho is the fastest-growing platform with 32% YoY growth.

Do you want to get started? So, just check out: How to be a Meesho Supplier?

The reasons why we picked these 5 for our list are:

• 1. Easy registration
• 2. Dedicated seller dashboard
• 3. Easy inventory management
• 4. Assistance in shipping and order fulfillment
• 5. Data-driven feedback on performance
• 6. Transparent pricing and payment policies
• 7. Constant support to sellers

Some Other Online Marketplace Websites to Sell Items

Some other popular marketplace websites in India Include:

• 1. Shopclues
• 2. Nykaa
• 3. eBay India
• 4. Facebook Marketplace
• 5. Google Shopping
• 6. Tata Cliq
• 7. Indiamart
• 8. Craftsvilla (marketplace for handmade products)
• 9. Firstcry (marketplace for baby products)
• 10. Pepperfry (marketplace for furniture)
• 11. 1mg (marketplace for medicine and medical goods)

In case you are into quick commerce, you can try BigBasket, Blinkit, and Zepto and for food delivery, Swiggy and Zomato are very reliable websites in India.

Why Should You Sell Items On Online Marketplace Websites?

The simplest reason is that the online marketplace websites provide what the merchants need, such as

• 1. Exposure – so that the products get a wider reach
• 2. Data-oriented report – so that merchants can create a personalized experience for buyers
• 3. Credibility – because these sites have been operating for a long time
• 4. Customer service – the marketplace is responsible for serving customers 24*7, hence merchants can relax
• 5. Easy shipping – entire fulfillment becomes the responsibility of the marketplace
• 6. Simpler marketing and promotion – merchants can apply as many tags and ads to promote their products
• 7. Cost-effective – low maintenance and operational cost

If you are not yet selling on any marketplace, you must be now aware that you are probably missing out a good amount of profit - don't miss out any more, just start selling.

What Factors Do You Have To Consider In These Online Marketplace Websites?

The more online marketplace websites you are participating in, the higher profit you can secure; however, joining all may not be possible for all merchants. To select the most profitable ones, here are the factors you need to consider:

• N. avigation – is it smooth enough for the customers?
• 2. Mobile friendliness – is the website or app loading finely on mobile?
• 3. Designs and colour scheme – is it attractive yet simple?
• 4. Customer reviews – what the customers say about it overall, product, price, customer service, etc.?

So, make sure that you are making a wise choice of the marketplace website - though all 5 sites mentioned above are responsive, mobile friendly, simply designed and customer favorite, therefore, these will give good returns.

End Words

Setting up an online store is the first step towards online business and joining the marketplace helps you in expanding this journey. So, setting up your own store and participating in the online marketplace websites both hold equal importance and you cannot ignore either one if you are looking for consistent growth. And, integrating a payment gateway (no matter where you sell) is essential to ensure secure payment collection from your customers. At the end of the day, you can sell more products if you can reach more people, and online stores and marketplace websites both allow you to reach more people. So, join as many as you can and expand your business.

Integrate PayG Payment Gateway And Accept Payments From All Your Customers Conveniently