How To Become An Amazon India Seller - A Complete Seller Guide
Amazon claims it to be India’s most visited online marketplace and individuals with own businesses always dream of selling on it. Amazon.in has customers from all over India, so all the sellers on this platform get an opportunity to scale their small business. If you are someone, looking for an ocean of possibilities, then Amazon.in is definitely the right choice – let us guide you to become a seller on it.
Register Easily And Become A Seller On Amazon
To sell on Amazon, a seller first needs to register with Amazon Seller Central India by providing the necessary details. It is the seller portal of Amazon.in and from here, sellers can add and manage their inventories. With the following steps, you can complete registration process on Amazon India:
- Go to Amazon Seller Central India and log in or create an account
- Enter GST number and complete GST verification
- Enter store name
- Add pickup details
- Select shipping method (easy ship where Amazon will pick up the item from seller and deliver it to the buyer, or self-ship/FBM-Fulfillment by Merchant where the seller will pack, and ship the product through a 3rd party that will deliver the item)
- Provide the bank details
Amazon offers FBA (Fulfillment by Amazon) option too where Amazon will store, weigh, pack, and deliver the product to the buyer so that sellers can relax and concentrate on future plans.
Listing A Product On Amazon
Registration is complete on adding the bank details – but to start selling on Amazon, there should be at least one product. So, in the next step, the seller has to list their products with all the necessary details, images, and tags. And then, hit “Launch Store and Start Selling” button – it will make the store live.
For listing, Amazon offers two methods:
- Adding a New Offer: Seller can match the product with an existing product through search or barcode scanning.
- Creating A New Listing: Seller has to upload the product afresh with all its details.
At the time of listing a product, ensure that:
- Items have proper details (title and descriptions with high-volume keywords)
- Multiple HD images in JPEG (.jpg), and TIFF (.tif) are there with proper alt tags
Amazon Fulfillments
Fulfillment includes storing, packing, shipping as well as delivering the product. As mentioned before, there are two types of shipments – Easy Ship and Self Ship.
Another option is FBA or fulfillment by Amazon which includes some extra facilities like fast delivery options, customer service, managing returns, prime eligibility, and much more. The main difference of FBA is Amazon takes care of everything from storing the product to delivering it to the buyer - so, sellers can relax. The seller only needs to send the product to the Amazon.in facility center once they receive an order – nothing else.
Eligibility And Prerequisites To Sell On Amazon
To sell on Amazon, here are the must-haves:
- A valid email ID
- Active contact number
- GST number
- Bank account details
Anyone with these prerequisites are eligible to sell on Amazon India.
You Might be Interested in Google Merchant Center
Items To Sell On Amazon
On Amazon, one can sell anything apart from the prohibited items.
Charges of Selling On Amazon
There are referral fees (starting from 2%), closing fees (variable), shipping fees (starting from 28 rupees), and other fees on Amazon; however, all are variable based on category and selected shipping method.
Payment On Amazon
Amazon pays the sellers within 5-7 business days without failure. In Amazon Seller Central, sellers can get complete reports of their sales so that they can estimate the payment.
Why Should You Become A Seller On Amazon?
For a seller, it is like a dream to sell on Amazon because everyone is aware of its increasing number of participants, revenue growth, average order value, etc. It is already a trustworthy platform for the end users, so the sellers don't need to put any effort into bringing the users on this platform. They only need to showcase their products to maximize their sales.
If you still need some more reasons to step on to this platform, check some numbers:
- 71% sellers get their first sale within 4 weeks
- Within 100 days of starting, 25% of new sellers (on average) reach 1 lakh sale
- 6,000 ad credits
- 15,000 rewards for investment in sponsored ads
- 2,000 rewards for more listings
- Opportunities for global expansion
- Pocket-friendly charges
Tips To Sell On Amazon
Amazon itself is a very profitable platform because of its high number of users which automatically brings higher visibility. Hence, the seller can remain profitable with minimum investment and effort. To amplify the results, here are some tips sellers can follow:
- Use competitive pricing for all your products so that you get maximum selling opportunity
- Make the most of advertising tools
- Do not remain restricted in one category – keep exploring
- Join FBA for better assistance
- Prioritize customer service
- Promote your products on social media
- Track performance after a certain duration to remain profitable
End Words
Amazon says that 15,000+ sellers became millionaires and 3,500+ sellers became crorepatis once they started selling on Amazon.in and you can be the next just by utilizing this platform. Amazon is truly another name for opportunities, so, without thinking twice, anyone should go for it. In case, you do not want to invest much, you can initially go for FBM, and later on, you can upgrade to FBA.