Today, more than a billion of shopping is conducted through Google, which is possible solely due to merchant center accounts. This is the platform where sellers or merchants can upload their inventories. Once uploaded, these products will be available to buyers for Google shopping and all other Google services (like YouTube, Google Maps, etc.) from where buyers can make direct purchases. Apart from displaying products, merchant center also helps to run the ads.

How Does The Google Merchant Center Work?

The work process of the Google merchant center is very simple. The merchants must create their accounts here by entering a few basic details to list the products. As a result, these products are up for displaying in multiple Google services.

As soon as a user creates a search related to your business or any of your products, Google will display the products on the SERP. Whenever buyers click on that product, they will land at your online store, where they can complete their purchases.

Benefits Of Google Merchant Center Accounts

Apart from offering extensive selling opportunities and massive reach among a huge audience, merchant center offers something more:

• It provides personalized insights to boost the performance and bring more traffic in the coming days
• It assists in running ads to promote the products so that merchants generate maximum profits

Where Will The Listings Be Visible?

After successful inventory uploading through the Google merchant center account, the products will be available on

• Google search results
• Google maps
• YouTube
• Google shopping tab 
• Google images

Cost Of Google Merchant Center

Well, signing in to Google merchant center and uploading products are absolutely free. Merchants will only need to pay if they want to run ads to make their products more visible to the audience.

How To Get Started With Google Merchant Center?

• Step 1: Go to https://merchants.google.com and login/create a new account
• Step 2: Fill in the basic information like business name, website, etc.
• Step 3: Proceed with the verification and complete it by following the instructions
• Step 4: Provide the shipping information
• Step 5: Fill in the tax details
• Step 6: Link your online store and add product details automatically or upload inventories manually
• Step 7: Review everything carefully and update in case any corrections needed
• Step 8: Publish it
• Step 9 (optional): Set up Google Ads and campaigns, thereby linking the Google Ads account and Merchant Center account.

Important To Note

Once you link an online store with the Google merchant center account, every change made to the online store’s products will be automatically reflected on listings of the merchant center because these two will be in sync. It supports Shopify, BigCommerce, WooCommerce, and PrestaShop; therefore, merchants with online stores on these platforms can automatically link their stores to upload the products. Merchants with online stores on other platforms must upload their products manually or through a spreadsheet. If you integrate a payment gateway, your customers can pay easily after coming across the products.

End Words

In every second, Google receives almost 99,000 search requests per day, resulting in more than 8 billion searches daily. Every time a relevant search query is made, Google displays the relevant products on the first page, which ensures broad exposure to the merchants. Without making any payment, this is undoubtedly a steal deal for the merchants who are struggling to reach their target audience without a huge investment. Once ready with some decent funds, they can slowly opt for the ads later and your eCommerce business is ready to grow.

Integrate PayG Payment Gateway and Accept Payments through UPI, Cards, Net-Banking, Wallets, etc.